What Kind of Website Do I Need?

A simple, informative site that explains who you are, what you offer, and how to contact you. Think of it as a digital storefront or business card that works 24/7.

Best for: Local services, freelancers, small businesses

An online store where customers can browse products, add them to a cart, and complete a purchase. It handles payments, orders, and often things like shipping or inventory.

Best for: Selling physical or digital products

A site that allows customers to schedule appointments, classes, or services without back-and-forth messages. It often includes availability, confirmations, and reminders.

Best for: Services like salons, coaching, fitness, events

Focused on showcasing your work so potential clients can quickly understand your style, quality, and experience. It's less about features and more about presentation.

Best for: Designers, photographers, writers, creatives

Built around your specific business processes or goals—often combining multiple features or requiring something unique. This is usually the next step once simpler setups no longer fit.

Best for: Growing or more complex businesses

The simplest type to build and maintain. Once it's set up, it usually requires only occasional updates—like changing text, photos, or contact details.

More complex, as it involves products, payments, and order management. It also requires ongoing attention—updating products, handling orders, and keeping everything running smoothly.

Moderate complexity. The main challenge is setting up availability, managing schedules, and making sure bookings and notifications work reliably.

Relatively simple in terms of functionality, but requires more attention to design and presentation. Keeping your work updated is the main ongoing task.

The most complex option. These are built around specific requirements and often involve planning, custom features, and ongoing improvements as your business evolves.

Pros: Simple to set up, affordable, and effective for building trust and explaining your services.

Limitations: Doesn't handle things like payments or bookings, so you'll usually need to follow up manually.

Pros: Lets you sell products anytime and reach customers beyond your local area.

Limitations: More complex to set up and manage, with ongoing tasks like handling orders, updating products, and maintaining the system.

Pros: Saves time by automating scheduling and reducing back-and-forth communication.

Limitations: Requires a reliable setup and may involve configuring availability, rules, or integrations.

Pros: Highlights your work and helps potential clients quickly understand your style and quality.

Limitations: Limited functionality—its main role is presentation, not automation or transactions.

Pros: Fully tailored to your business, with the flexibility to support more advanced or unique requirements.

Limitations: Requires more planning, a higher investment, and often ongoing development as your needs evolve.

Helps you build trust and make a strong first impression. It gives potential customers a clear place to learn about your services and decide whether to contact you.

Lets you sell products consistently without being involved in every transaction. It creates a system where customers can browse, purchase, and complete orders on their own.

Reduces admin work by letting customers schedule their own appointments. It streamlines your workflow and makes the booking process smoother for both sides.

Shows the quality of your work in a structured way, helping potential clients quickly decide if you're the right fit. It often does more “convincing” than a simple description ever could.

Supports more advanced goals—like automation, integrations, or unique workflows. It allows your website to adapt to your business, rather than forcing your business into a fixed structure.